About AVATR
AVATR is built on a simple belief: mobility should feel more human. Through authentic design and intelligent technology, we create vehicles that connect with the people inside them - not just functionally, but emotionally. From the way a car looks to the way it responds to you, every detail is made to mean something.
AVATR is inspired by "avatar" - the projection of yourself into another form. It reflects our vision of a new relationship between human and machine: á vehicle that is not just transportation, but an extension of who you are.
Vision & Mission
We believe mobility should feel more human. Our vision is to pioneer emotional intelligent mobility. Our mission is to build a High-End Design brand that goes beyond the vehicle - one that connects, adapts, and stays with you.
We create a design language that balances emotion with purpose. Every proportion and surface is made to inspire-not to impress
Technology that feels seamless. Systems that anticipate, adapt, and stay out of the way - until you need them
We start with people. Real needs, not assumptions. Luxury as something you feel every day, not something you display
AVATR operates across two countries and three locations - each with a distinct role in bringing the brand to life.
Global Automotive Planning, Research & Development and Manufacturing Center
Design Studio, Center for Brand Marketing, Sales, Service and Global Software Development Center
Global design center and creative communication hub
Our Global Design Centers in Munich and Shanghai are where every AVATR begins. Led by Chief Design Officer Nader Faghihzadeh.